Username:
 
 

 

Every minute of every day, hundreds of thousands of people are crossing borders in the global travel system. These people are potential consumer evaluators of all sorts of product factors. Acclair’s Neuromarketing component uses this steady stream of users as its market base in order to deliver a valuable commodity to its corporate clients who demand insight into the consumer mindset.

Using its Brain Fingerprinting system in the airport security context, Acclair members “lease” their brains for 30 seconds in order to test their reactions to product stimuli. In this way, our corporate clients have an immense potential to test product concepts, materials and other factors with a steady stream of diverse person types with the ability to alter the stimuli ata moment’s notice.

Furthermore, Acclair member Neurocapital is carefully packaged to assure anonymity for its members and deliver valuable correlations to its corporate clients. In no way is the data tied to a member’s identity. The Neuromarketing component is NOT direct marketing or advertising. Acclair does not "implant knowledge" and its members will not receive targeted, unsolicited mail. Instead, Brain Fingerprinting is a quick and painless research gathering tool that constructs consumer preference profiles based on person type (age, race, geographic location, buying and travel patterns, medical conditions, etc.). Analysis yields reports that are then sold to corporate clients.

All Rights Reserved, Copyright © 2004 ACCLAIR | Terms & Conditions