Every minute of every day,
hundreds of thousands of people are crossing borders in
the global travel system. These people are potential consumer
evaluators of all sorts of product factors. Acclair’s
Neuromarketing component uses this steady stream of users
as its market base in order to deliver a valuable commodity
to its corporate clients who demand insight into the consumer
mindset.
Using its Brain Fingerprinting system in the airport
security context, Acclair members “lease”
their brains for 30 seconds in order to test their reactions
to product stimuli. In this way, our corporate clients
have an immense potential to test product concepts, materials
and other factors with a steady stream of diverse person
types with the ability to alter the stimuli ata moment’s
notice.
Furthermore, Acclair member Neurocapital is carefully
packaged to assure anonymity for its members and deliver
valuable correlations to its corporate clients. In no
way is the data tied to a member’s identity. The
Neuromarketing component is NOT direct marketing or advertising.
Acclair does not "implant knowledge" and its
members will not receive targeted, unsolicited mail. Instead,
Brain Fingerprinting is a quick and painless research
gathering tool that constructs consumer preference profiles
based on person type (age, race, geographic location,
buying and travel patterns, medical conditions, etc.).
Analysis yields reports that are then sold to corporate
clients. |